TL;DR · 10 seconds
A Claude Project that turns 5 bullets into a polished one-page leadership briefing in under 30 seconds.
- Open the Project, paste 5 bullets (wins / issues / hires / metrics / asks).
- Get back the same memo shape every week, in your COO's voice, ready to forward.
- All sample data — fake regional 3PL persona Marcus Bell briefing his fictional COO Lena Park.
Sprint 01 · Executive Visibility · Claude Tier · Entry Difficulty
Hartwell Weekly Briefing.
A Claude Project loaded with the company context, customer portfolio, operations playbook, and Q2 strategic context for a fictional mid-market regional 3PL. Takes 5 bullets from the Director of Operations and returns a polished one-page weekly briefing in the COO's voice — same structure every week, ready to forward. Real working Project. Public link. Not a mockup.
Tier
Claude · Entry
Build time
~1 afternoon
Persona
Director of Ops
Output
Public Project URL
Section I
What the briefing does.
Hartwell Logistics — a 250-person regional 3PL with facilities in Cincinnati, Indianapolis, Louisville, and Pittsburgh — runs a Monday-morning leadership meeting where Director of Operations Marcus Bell briefs COO Lena Park on the week. The meeting is data-driven, low patience for narrative without numbers, and Lena hates surprises.
Marcus used to lose 90 minutes every Monday assembling that briefing. The Project takes 5 bullets — wins, issues, hires, metrics, asks — and returns the same one-page structure every time, in the right voice, with the right people referenced by name, ready to forward to Ed Hartwell (Chairman) and Tony Marchetti (VP Sales). All sample data, no real Hartwell employees, no PII, no proprietary systems.
Goal: turn 5 bullets into a forwardable briefing in 30 seconds instead of 90 minutes — every Monday, identical shape, in Marcus's voice, never Lena's. The cohort version of this build is the same shape — your exec, your numbers, your recurring update.
Section II
Sample briefings.
2 examples · pulled from sample-seed-conversations.md
Two real test runs against the live Project. Note how the structure stays identical between runs, how the people and customers come from the loaded company context, and how the sparse-input case writes 'Nothing to flag this week' rather than padding.
Run 01 · Full week — all sections live
Marcus's 5 bullets (input)
- Closed Acme Mfg expansion deal — adds ATL-DFW, ATL-NYC, ATL-MIA southbound lanes. Onboarding kicks off Monday. Tony's team handed off to Priya. - Indianapolis detention complaints up 22% week-over-week. Driver shortage hitting hard. Greg's working on a relief plan. - New dispatcher Anjali Singh started Monday, slotted into IND. Warehouse lead Raul Vega at LOU is retiring 5/15 — backfill posted. - OTD landed 94% for the week vs 93% target. CPSP up 4% WoW driven by IND fuel surcharges. Claims rate flat at 0.9%. - Need your sign-off on the third dock door at LOU — $185K capex, payback estimated 14 months. Greg can present numbers Monday.
Briefing for Lena (output)
HARTWELL LOGISTICS · WEEKLY OPS BRIEFING Week of May 4, 2026 · From: Marcus Bell · To: Lena Park, COO HEADLINE Acme expansion closed and onboarding starts Monday; IND detention pressure is the real problem this week. WINS — Acme Mfg expansion signed: three new southbound lanes (ATL-DFW, ATL-NYC, ATL-MIA). Tony handed off to Priya; onboarding starts Monday. — OTD landed 94% vs 93% target — first time above target in five weeks. — Claims rate flat at 0.9%, comfortably under the 1.2% ceiling. ISSUES — Indianapolis detention complaints up 22% WoW. Hub running 8 drivers short. Greg working a relief plan; expect proposal end of week. — CPSP up 4% WoW driven by IND fuel surcharges. Watching to confirm it's not a structural shift. PEOPLE — Anjali Singh started Monday as IND dispatcher. — Raul Vega (LOU warehouse lead) retiring May 15. Backfill req posted; Renee owns timeline. METRICS — OTD: 94% (target 93%) — CPSP: +4% WoW — Claims rate: 0.9% (target <1.2%) — IND detention: +22% WoW — Open driver reqs (IND): 8 ASKS — Capex sign-off: third dock door at LOU, $185K, ~14-month payback. Greg can present numbers Monday. END
Run 02 · Sparse week — graceful section-skipping
Edge caseMarcus's 5 bullets (input)
- OTD landed 95% for the week vs 93% target. Two consecutive weeks above 94% now. - IND detention down to +12% WoW (from +22% last week). Greg's relief plan is starting to bite — three new contracted owner-operators came online Tuesday. - No customer escalations this week. Quiet week on Priya's side. - Hire: warehouse picker started at Pittsburgh, Mariana Cruz, picked up by Renee from the Threadway recommendation pool. - Nothing pending capex this week.
Briefing for Lena (output)
HARTWELL LOGISTICS · WEEKLY OPS BRIEFING Week of May 11, 2026 · From: Marcus Bell · To: Lena Park, COO HEADLINE Two consecutive weeks above 94% OTD — Q2 mandate is within reach. WINS — OTD landed 95% vs 93% target. Second straight week above 94%; Q2 mandate trajectory looking good. — Indianapolis detention pressure easing — down to +12% WoW from +22% last week. Three contracted owner-operators came online Tuesday. — Quiet week on customer escalations. Priya's queue empty. ISSUES Nothing to flag this week. PEOPLE — Mariana Cruz started as warehouse picker at Pittsburgh. Renee placed her from the Threadway recommendation pool. METRICS — OTD: 95% (target 93%) — IND detention: +12% WoW (down from +22% prior week) ASKS Nothing requiring decision this week. END
Sparse-input case. Bot writes 'Nothing to flag this week' rather than padding ISSUES with invented activity. Bot writes 'Nothing requiring decision this week' rather than fabricating an ask.
Section III
Inputs we loaded.
Four sample documents, all fictional. Live in the repo at/docs/sprint-demos/sprint-01-hartwell/— open them in the repo if you want to see the company context the briefings draw from.
Hartwell Company Context
Leadership team, four facilities, reporting cadence, voice notes for COO Lena Park
Hartwell Customer Portfolio
Top 5 accounts (Acme, Midstate, Vitalux, Threadway, Carbon Forge), key contacts, customer-cadence notes
Hartwell Operations Playbook
Lane corridors, weekly KPIs (OTD, CPSP, claims, detention), ops cadence, tools/systems
Hartwell Q2 2026 Strategic Context
Driver shortage, Acme expansion onboarding, capex pending, ServiceNow rollout, Pittsburgh lease decision
Section IV
Build path · 5 steps.
How we set this Project up. Total ~30 minutes including the test run. If you bring your own context (your exec's voice, your company's KPIs, your weekly cadence), you replicate this build path exactly — same steps, your inputs.
01
Create the Project
claude.ai → Projects → Create New Project. Name: 'Hartwell Logistics · Weekly Leadership Briefing'.
02
Paste the system prompt
Open Custom Instructions. Paste the full system-prompt.md from /docs/sprint-demos/sprint-01-hartwell/. Sets briefing structure, voice, sparse-input handling, format rules.
03
Upload the four knowledge docs
Upload all four hartwell-*.md files to Project Knowledge. The briefings reference real Hartwell people, customers, lanes, and KPIs by name from these — keep them as separate uploads.
04
Test with the seed conversations
Run the 4 prompts in sample-seed-conversations.md. Confirm the briefing structure stays identical, names match the company context, sparse-input cases return 'Nothing to flag this week' instead of padding.
05
Share publicly
Click Share → 'Anyone with the link'. Copy URL. Done — anyone can hand the Project 5 bullets and get back a forwardable briefing.
Section V
The system prompt.
The Custom Instructions block is what locks the structure and the voice. Below is a concentrated excerpt — see/docs/sprint-demos/sprint-01-hartwell/system-prompt.mdfor the full version.
End of Specimen No. 04
Now build yours.
Hartwell is sample data. The shape of the build is portable: your exec's voice, your company's KPIs, your recurring update. Same five steps, same Project structure, same output shape — your inputs. The Sprint 01 Claude-Entry build is one of six modalities you can pick for this skill in the cohort sprint.
One real workflow. One working tool. One cohort.